Benefits Of SMS Marketing To Your Business

Marketing is all about communication. If you have a better product than your competitor’s in the market, but if you don’t have good communication channels with your valued customers, your product and hard work will see little reward. So it is important to stay in touch with your customers no matter where they are. With so much advancement in technology and communication, there are different ways you can reach customers easily. Take advantage of this!


Since people are always on the move, different businesses and brands are applying SMS marketing to target customers on the move with the help of customer service. This is becoming increasingly essential for multi-channel marketing. However, very few companies are featuring SMS as their marketing tool, as a result they are missing out on communication with potential customers and increased ROI.

Not every single person is linked to the internet and those who are connected don’t use it 24/7. People who are not connected to the internet could still be a potential customer for a brand. There are still quite a number of people who don’t use smartphones, so access to mobile communication is much easier than the internet, which is where SMS marketing’s benefits can be clearly seen.

SMS marketing can be as simple as sending a personalised, targeted text message with the content about your products and various offers. This results in two-way SMS messaging between a company and their mobile user, which is essential for business development and gaining the customer’s trust.

Here we will provide you with the Benefits of SMS marketing to your business and discuss why it should be used in communications and how it can be essential for you to increase your ROI.

  • Direct and immediate channel


Text Message Communication
SMS is one of the most immediate lively channels available with a read rate of almost 90% within 15 minutes delivery time. Reports recommend that 45% of SMS campaigns generate a successful ROI, reaching over 50% combined with different channels like social media and email.

  • Flexible platform


A good SMS marketing service makes it easy to fulfil your marketing campaigns. You can either send a customised message to a list of specific customers, or you can send thousands of messages to your target market. A short and simple product or promotional text message is a fast way to update your customers and provide them with much needed information. SMS truly integrates itself to whatever the need of your business is and it can also link up with other online marketing strategies to increase your ROI.

  • Low cost, high ROI



For the traditional form of marketing such as newspaper ads, TV commercials, or any form of outdoor advertising, the cost involved is enormous. For lots of small and medium sized businesses, these costs are a stumbling block with less than expected ROI generation. On the other hand, a good SMS marketing campaign can be executed at a fraction of the cost. The budget invested in an SMS marketing campaign is well worth considering given the instant positive results of the communication.

  • Loyal Customers


SMS marketing is the best channel to connect and build loyal customers. Via SMS marketing, you can offer various discount offers, promotions and information about your business and brand. The text messages make your customer feel appreciated by keeping them in the focus of your business.

  • Opt in or Opt out instantly


It’s a choice for customers. They can choose whether or not they want to receive various offers and update messages from your business or not. Most people opt in for these services and are more likely to view and use the offers, resulting in customer satisfaction. If they choose to opt out, they can do it without any hassle as well. Its appeal is that your customers can choose when to leave and come back again.



  • Time efficient


Email marketing is a wonderful way to reach out to the customers. But sitting and writing a long newsletter describing the event is time-consuming, while text messaging is only 140 characters. If you don’t have the time or staff capacity to create an SMS campaign, you can always outsource the task to a marketing firm to do a better job of it.

At One Contact, we value your business and we know how to satisfy your customers’ needs. Our SMS marketing campaigns have yielded fruitful results for all our clients. You can be one too! Simply connect with us via email- info@onecontact.com.au to find out about our SMS marketing packages. If you want to know more about our services, we are just a call away- +61 2 9288 4600 
Location: Surry Hills NSW 2010, Australia

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